Any given real estate listing is only as good as its photos. And in today’s competitive market, they need to be top-notch. So whether it’s a million-dollar listing or a more modest abode, real estate photography pricing should offer something for everyone.
But how much should you expect to pay when it comes to real estate photography pricing? What does the cost of real estate photos include? And are there any add-ons that can help make your listing stand out even more?
Since 2012, HomeJab has delivered over four million professional real estate photos to thousands of customers nationwide, so we know a thing or two about real estate photography pricing.
Read on to learn everything you need to know about how much real estate photos should cost, from the price differences between high dynamic range (HDR) and standard photography to add-ons like aerial photos, virtual dusk, and 3D virtual tours.
How Much Should Professional Real Estate Photos Cost?
Several factors determine the cost of real estate photos such as how many pictures are needed, whether HDR or standard photography is taken, and so on.
To give you a broad idea, the typical HomeJab photoshoot that includes high-quality images costs $250 for a home listed on the market at $450,000, with basic packages starting as low as $155.
This debunks a common misconception that real estate photography is expensive and that only luxury homes warrant professional photos.
In reality, it’s quite affordable, especially when you consider the return on investment.
A study by Redfin found that listings with professional real estate photos received 61% more views than those that featured amateur shots, with DSLR photography yielding the fastest home sale at the highest price.
HDR Vs. Standard Real Estate Photography
Now that we’ve answered the question “how much should real estate photos cost?”, let’s take a closer look at what goes into the price of real estate photography.
One of the biggest deciding factors is whether you want HDR or standard photography featured on your listing.
HDR photography is a process that combines different levels of light exposure to create more detailed and vibrant photos, whereas standard photography only uses a single level of light exposure.
HDR photos have become increasingly popular in recent years, and for good reason. They tend to make rooms look brighter and more spacious, which is a selling point for any property.
That being said, standard photography can be a great option if you’re looking to save on real estate photography pricing and still get some high-quality shots.
Pricing of Real Estate Photography at a Glance
At HomeJab, we believe you should know exactly what you’re getting for your money, which is why we’ve created an easy-to-follow chart that outlines the cost of our real estate photography packages.
By accessing the chart, you can quickly compare the price of HDR vs. standard photography, as well as see what’s included in each package. For example, one of our most popular packages includes 15 HDR photos and a video walkthrough for $325.
To view the chart and find the perfect package for your needs, simply visit our real estate photography pricing page.
What Are the Costs of Add-On Services for Real Estate Photography?
In addition to HDR and standard photography, there’s a whole suite of add-on services that can keep potential buyers from scrolling past your listing and entice them to click.
Some of the most popular include:
- Real estate videos
- Aerial photography
- 3D virtual tours
- Virtual staging
- Twilight photography
- Neighborhood photos
Each of these add-ons serves a different purpose and can be a great way to make your listing stand out from the competition.
Real estate photography pricing for these add-ons varies. Some are bundled together in certain packages while others can be ordered à la carte.
For example, our Luxury HDR Packages include virtual dusk images at no additional cost, but they’re also available at $40 per photo if you’re not interested in the full package. This particular add-on is an excellent way to drive more traffic to your listing, as homes that feature twilight photography tend to get 3X more clicks compared to those without.