Real Estate Photography Services
If you’re in the market for a local real estate photographer, you should expect them to offer a comprehensive range of real estate photography services. After all, it’s not like we’re in 2010 when a point-and-shoot camera was enough to do the job.
These days, real estate photography is a highly specialized skill that requires the use of sophisticated equipment and editing software. The good news is that there are now more marketing services available in post-production than ever before, especially given COVID.
Top real estate photographers know this and are going the extra mile to provide their clients with top-notch service. Here are eight real estate photography services that any professional real estate photographer near you should be able to provide:
1) 24-hour Turnaround
In today’s competitive market, you can’t afford to wait a week for your photos. If you don’t receive your files within 24 hours, it’s possible that your real estate photographer’s workflow isn’t as streamlined as it should be. This is why working with the best local real estate photographers in the industry is so important. These pros will offer you a quick turnaround to get your listing up for sale in no time.
2) Listing Property Hosting
Many real estate photographers now offer a convenient and free place to access your media known as a hosting page. This is a great way to save money on third-party hosting platforms and keep your photos all in one place. Plus, it gives you the ability to share your listing photos with potential buyers on your website or blog. The best real estate photographers are already offering this service, so make sure to ask about it before you book your next shoot.
3) Image Correction
There’s always the possibility that some of your photos may need to be corrected after a shoot. Of course, the goal isn’t to deceive consumers by distorting the image. However, there are at least two crucial elements in the photo that can be enhanced without being accused of falsely advertising the property. One is to make the sky bluer and the other is to make the grass greener. A skilled photographer can easily make these adjustments, so don’t be afraid to request these natural enhancements.
4) Virtual Staging
An expert real estate photographer should provide you with a catalog of multiple settings and furniture options to stage both interior and exterior rooms virtually. In other words, if your listing is missing a single sofa or the full set in any given room, you shouldn’t have to pay a traditional staging company to carry actual furniture out to the property. Most buyers are looking at listings online before they even step foot inside, so it’s important to make a good first impression (and save money) by utilizing virtual staging.
5) Virtual Decluttering
Too much furniture in a space or personal items lying around can be a huge turnoff for potential buyers. Items like toasters, coffee makers, and air fryers don’t do your marble countertops any justice. So work with a professional real estate photographer who can clear them out virtually before potential buyers see the listing online. The best photographers can also virtually remove items that your clients were too busy to handle themselves.
6) Virtual Twilight
Who doesn’t love the beautiful, golden hour light of a sunset? Little do most people know the same light can be replicated in post-production in what is known as virtual twilight. With the proper editing software and technique, the right real estate photographer should be able to make the exterior of your listing look like it’s bathed in the warm glow of twilight, even if the shoot took place during the middle of the day. This is a great way to make your listing stand out online and give potential buyers a sense of what it would feel like to live there.
7) Virtual Time-lapse
Virtual time-lapse is an eye-stimulating effect that can keep buyers engaged with your listing longer. It uses a series of still photos taken from the same angle over 24 hours and stitches them together to create the illusion of movement. The result is a video that condenses hours into a few seconds, showing potential buyers the different colors of the home throughout the day. The short video can play as a GIF and adding one can be the show stopper (or “click stopper”) that your listing needs.
8) Virtual Appraisal
You might be thinking, “Virtual appraisal? Is that a thing?” The answer is, yes. This Fannie-Mae-approved service is relatively new and only the very best real estate photographers are aware of it. These professionals can assist you in ordering the right floor plan service for your real estate shoot, which can then be used to determine the Fannie-Mae-approved, desktop appraisal value of your home. That way, when you list a home for sale, you can also offer a certified appraisal with the already approved property value for buyer financing. It’s one of the most effective strategies to up your real estate marketing game, as it allows you to offer something that few listings realize is even possible.
The Bottom Line
When you’re ready to take your real estate business to the next level, make sure you’re photographer is offering these eight real estate photography services. Using all of them can be a game-changer for both your sellers and buyers, as they require little additional cost and resources from you as the listing agent.
So the next time you’re meeting with a real estate photographer, ask about these services to see if they’re truly a professional who’s up-to-date on the latest trends. If not, you may want to consider finding someone who is.